1. Coordinate all aspects of the product/service mix to provide a total package.
2. Provide counseling to the customer based on in-depth knowledge of the product,
the market, and the customer’s needs.
3. Engage in problem solving with a high degree of proficiency so as to ensure satisfactory
customer service over extended time periods.
4. Demonstrate high ethical standards and be honest in all communication.
5. Advocate the customer’s best interests within the selling organization.
6. Be imaginative in meeting the buyer’s needs.
7. Be well prepared for sales calls.
8. Demonstrate a high level of dependability.