This leads to the last point being made here with regard to tourist motivation. Not only do we encounter
layers of motivations (see Figure 3), but attention has to be paid to the level of impact that the film has on tourism motivation. Dedicated fans of particular themes or the influence that literature-adaptations have can vary the influence of the film on tourist motivation and tourist behaviour, thus changing the position of tourists on the stakeholder map and the role of these tourists in the planning process. Accordingly, grasping first-time visits and transforming these into repeat visits will create a legacy of film tourism (Connell and Meyer, 2009).