B1.Deliver a favorable image of the company to the key publics.
B2. Advise the management on a variety of important stakeholder issues.
B3 Ensure that the PR/Communication division/team operates within the agreed budgets.
B4. Play a role as the company's expert in solving public relations problems
5. Maintain media contacts for the company.
B6. Develop strategies to solve PR problems.
B7 Take responsibility for the failure of the company's public relation programs.
B8. Recommend top management courses of action for solving public relations problems.
B9 Keep the management informed of the opinions of various publics.
B11. Persuade organization members to support a change in company's practices in order to deal with an emerging public relations problem.
B12. Operate as a catalyst in management's decisionmaking
B13. Help the company to manage issues arising from conflicts with external stakcholder groups.