The growing share of online sales will affect retailers dramatically,
opening a totally new channel to interact with consumers.
Retailers now become responsible for ensuring that the
ordered products are delivered intact and in good condition to
the consumer. In order to respond to this trend, retailers may
strengthen their competitive position by securing that the online
channel and offered services are well interlinked with the
physical stores to provide one integrated customer experience.
Packaging plays a very important role in achieving this.