The mask is a very clear looking mask... (ok... I totally exaggerated the amount needed, with the amount shown in the image, I can actually use it for 2-3 times... you really only need a little bit). The consistency is of a watery gel.
Once you apply it, let the gel dry (which shouldn't take long)... the gel is extremely easy to spread all over your face.
I am aware of its presence, so I do touch my face from time to time... but it isn't a big concern.
After removing the mask, my face feels a bit softer and a slightly brightened (not lighter, but I look more "awake"). I wouldn't suggest this mask if you are expecting amazing results... it is mainly to used to maintain the condition of your skin and to enhance it "slightly".