Many organizations now refer to employees as associates, partners, team members, or consultants, to name a few, which can be a wise symbolic move. However, if this new title does not carry with it any more power, responsibility or decision making, employees might see a contradiction between the new title and the reality that nothing has really changed. Once again, the problem arises out of the confusion or incongruence within the transaction because the language and the actions contradict each other. Our earlier example of the manager who attempts to use management by walking around (MBWA) but finds the interpretation by employees is quite different from his or her intended meaning provides another illustration of this communication characteristic. It also could be that he or she lacks the savoirfaire or knowledge of how to effectively use the technique and it comes across as a stratagem or trick rather than a sincere attempt at better management.