This issue of moral governance intersects with broader discussions about the rights and duties of the private sector in tourism development. While we may concentrate on the individual responsibility of tourists to engage in ethical behaviours there is also a need to examine the role played by notions of corporate responsibility (see Carr, 1968; Ciulla, 1991; Duffy, 2002: 155-160; Stabler 1997) Increasingly, multinational corporations have been under pressure to draw up codes of practice and codes of ethics that demonstrate their commitment to culturally, socially and environmentally sensitive business practice (The Economist 20 July 1996: 63-64). This issue of responsibility regularly arises in tourism For example, as tourists disembark at the El Tatio Geyser in Chile (Plate 4.1), does responsibility for reducing the environmental impact of their visit rest with the individual visitor, with the tour guide, or the tour. company that markets and organ izes the trips to Chile? We return to this central issue of corporate responsibility later in this chapter.