Because the term ‘innovation’ has become so large it is always important with every client, or for every company working independently to start their innovation journey by defining what the term ‘innovation’ means to them and by building a common language of innovation upon which to build their innovation vision, strategy and goals.
My personal answer to the question of “What is innovation?” is:
“Innovation transforms the useful seeds of invention into widely adopted solutions valued above every existing alternative.” – Braden Kelley
All the best,