If public servants are expected to treat citizens with respect, they must be treated with respect by those who manage public agencies. In the New public Service, the enormous challenges and complexities of the work of public administrators are recognized. They are viewed not just as employees who crave the security and structure of a bureaucratic job (old public administration), nor as participant in a market (New public Management); rather, public servants are people whose motivations and reward are more than simply a matter of pay or security. They want to make a difference in the lives of others