The book industry: A dramatic example of software disruption is the fate of Borders bookstore.
In 2001, Borders agreed to hand over its online business to Amazon because the
bookstore was convinced that online book sales were nonstrategic and unimportant. Ten
years later, Borders fi led for bankruptcy. That same year, the www.borders.com Web
site was replaced with a redirect link to the Barnes & Noble Web site (www.bn.com).