Market domination
– aiming for #1 on the domestic routes (Medan, Surabaya, Bali, Palembang)
– aiming for #1 on the Asian routes (Kuala Lumpur, Thailand)
q Best Route Network
– most comprehensive routes and frequencies
q Best Safety track record
q Growing the Indonesian market
– take advantage of the competitor’s weak position
– introduce new routes and leverage Indonesia’s popularity to the tourist
market