Kid Art brand focuses on children ages 3-14 as target group. As crayons is one of the early learning color tools for children and can freely draw on paper. Then we gradually developed Chalk, Clay, Paints, Glue and arts & crafts materials. “Kid” is a general term for children. “Art” is craftsmanship. Hopefully, the children can learn new knowledge from a young age and build fond memories. There is this old saying in Chinese, “Children who learn art is more unlikely to turn bad.”