The PIMS (Profit Impact of Market Strategy) of the Strategic Planning Institute is a large scale study designed to measure the relationship between business actions and business results. The project was initiated and developed at the General Electric Co. from the mid-1960s and expanded upon at the Management Science Institute at Harvard in the early 1970s; since 1975 The Strategic Planning Institute has continued the development and application of the PIMS research.
The comprehensive profiles of over 3,000 strategic experiences constitute this unique data pool. The items of information were collected by PIMS' trained professionals working directly with participating companies to assure data integrity. The data covers the important characteristics of the market environment, the state of competition, the strategy pursued by each business and the results obtained. For more on data collection click here.
Taking a data-driven, empirical approach, PIMS has provided insights that have had a profound impact on business strategy thinking. PIMS principles are taught in most business schools; PIMS data has been used in dozens of academic articles; and PIMS theory guides the thinking of senior executives in major companies around the world.