Many researchers have
found that hotel chains offer a higher room
rate than one not part of a chain (Chen &
Rothschid, 2010; Lee & Jang, 2012;
Thrane, 2007; Wu, 1998). Based on our
141 randomly sampling chosen hotels in
Bangkok, only 36.9% or 52 were hotel
chains. These fifty-two hotel chains consist
of both local and international hotel
groups such as The Erawan Group, Dusit
Group, Grande Asset Development, and
Central Hotels and Resorts.