Providing safety information to visitors is an important task of each employer, but there is little evidence
on what instructions are most effective. This study explores the effectiveness of visitor instructions that
are currently in use, by identifying what objectives of visitor instruction are considered most important
and assessing whether the actual instructions address these objectives.
Data for this study was gathered through a survey that was handed out in a workshop in Cyprus and a
workshop in the Netherlands. Focus groups were organised during the workshops, instructions from real
companies were handed out and their effectiveness was discussed.
The findings from this explorative study show that people expect a visitor instruction to provide information
on emergency plans, evacuation routes and on the main risks on the worksite. In this study, the
actual visitor instructions only partially matched these expectations. The study showed that in the actual
instructions a larger variety of topics was addressed. Strengths and weaknesses of the instructions,
according to the participants, mainly relate to the information density and to inclusion of clear, specific
information. This finding suggests that the amount of information is very important for the perception of
the instruction.