Methodology
Participants and Procedure
The purpose of the study is to investigate participants’ perception of the
importance of airport services and facilities and travelers’ satisfaction of Kaohsiung
International Airport in terms of its services and facilities. The participants were
people who traveled through Kaohsiung International Airport. There was no limitation
in gender, age, occupation, and education level. The questionnaire was both disturbed
randomly and posted on http://www.mysurvey.tw/s/pwEpcAnh. There were 60
participants who answered the questionnaire.
Instrument
The questionnaire originally composed by Liu (Chun-I) was adopted and
modified into the questionnaire employed in this study. There are three parts in the
questionnaire. The first part, demographics, asked about participants’ gender, age,
traveling frequency, education, and occupation. The second part includes participants’
perception of the importance of airport services and facilities. Likert scale was also
used in this part, and the five-point rating scales range from “1” for “the most
important” to “5” for “the least important”. The third part includes travelers’
satisfaction of Kaohsiung International Airport. Likert scale was used in this part, and
the five-point rating scales range from “1” for “the most satisfied” to “5” for “the least
satisfied”. Thirty-five questions were further categorized into 7 themes. They were
Transportation to Airport, Terminal, Check-in, Customs inspection, Shop,
Immigration, and Luggage.
Data Analysis
Statistical Package for the Social Sciences (SPSS) was used for data analysis,
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and data collected were analyzed via descriptive analysis, ANOVA and t-test.