Other Environmental Factors
There is little doubt that acceptance by the market is the critical dimension of entrepreneurial success. Without sales there is no income. Without income there is no profit. Without profit there is no survival or growth to the enterprise. But given a satisfactory market opportunity there are a number of elements the must also be in place to support a successful start-up. Given there is an experienced, or at least competent, entrepreneur at the helm and that the market factors are acceptable, Gartner6 lists ten ingredients that are important to successful venture creation.