Transport and access-transport links with the rest of the country are very good (S)
accommodation-already good and getting better (S)
restaurants, etc.-good and varied but not geared to tourism yet (O)
local food - original and tasty but not well-known (O)
nightlife and clubbing-not very good and not very safe (W)
museums and art galleries-very good in the other city in the area (T)
activities for families-a very good range of activities (S)
the weather-unpredictable summers Cold winters (T)
marketing potential-very high but not yet used to its full potential (O)
marketing strategy-no marketing strategy (W)
current advertising-only brochures and a poor web page (W)
the image of the city-poor,and often identified with industry and contamination (W)