The purpose of this chapter is to provide a practical guide to planning how to realise the opportunity. In many cases this will take place through planning the formation of a new business venture. However, many opportunities will also be realised to achieve growth within existing organisations, or in informal ways such as social enterprises within community groups. Therefore 'opportunity planning', is not always synony¬mous with business planning, and can be undertaken independently in relation to any opportunity.
The learning goals of this chapter are that you will be able to:
- generate the information to use in preparing a plan to exploit an opportunity
- develop a business model to show how the business will generate revenue
- create a plan for a new venture
- critically evaluate a venture plan and business model
- prepare to present a venture plan to potential stakeholders.