A goal is much more likely to be achieved if it's clear and unambiguous For example want to sell more hotel rooms, may well be a statement of intent, but it is not specific and will not help you to plan your actions. With a goal this large and vague it's useful to break it down into manageable chunks. A better start is; want to sell more hotel rooms in our hotels in London in 2014' This statement is not quite a complete goal yet, but it gives a much clearer indication of what success will look