If you are a parent, you have probably had your kids come to you at one time or another talking about a product they have seen on TV. Companies that make products for kids are well aware of the importance of reaching their target market. They know that the kids will act as a middleman of sorts in the buying process. Basically, the ads that are shown will appeal to the kids, who will then in turn go to the parents and beg and plead for that product to be purchased. It is not as easy as it sounds, though, and there are some definite do�s and don�ts to follow when advertising to children.