Data ‘obviously about’ an individual will include his medical history, criminal record, record of his work or his achievements in a sporting activity. Data that is not ‘obviously about’ a particular individual may include information about his activities. Data such as personal bank statements or itemized telephone bills will be personal data about the individual operating the account or contracting for telephone services. Where data is not ‘obviously about’ an identifiable individual it may be helpful to consider whether the data is being processed, or could easily be processed, to learn, record or decide something about an identifiable individual. Information may be personal data where the aim, or an incidental consequence, of the processing, is that you learn or record something about an identifiable individual, or the processing could have an impact on, or affect, an identifiable individual