Mission
Colloquy Grog Shop's mission is to provide a neighborhood bar/coffee shop where single people can meet. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
Marketing Objectives
Develop brand awareness through a steady, month to month increase of new customers.
Develop an increase in sales while achieving a status quo state or decrease in marketing expenses.
Develop awareness of the structured conversation system measured by customers coming to the Grog Shop solely for meeting people.
Financial Objectives
A double digit growth rate for each future year.
Reduce the variable costs through efficiency gains.
Reach profitability within the first year.
Target Markets
Colloquy Grog Shop's customers can be broken down into two groups, singles, and non-singles. The non-singles groups are smaller than the singles groups by virtue of the fact that if you are meeting someone whom you already know, the two of you can come up with the topic of conversation yourself, therefore, Grog Shop offers this group less value. The demographics for the non-singles is similar to the singles, to be listed below. The larger group then is the singles. The demographics of the singles are:
Single: self evident.
Professional: this characteristic is intuitive since the underlying element of Colloquy Grog Shop is thoughtful conversation, and most professionals appreciate thought-provoking conversation.
Income over $40,000: this to a large degree is correlated to the fact that they are professional.
Age 25-45: the largest group of singles looking for companions.