1. Although the importance of developing skills isohen overlooked becoming communication an effective communicator i5 essen in coaching Communication involves sending and through verbd and non- receiving messages 2. verbal ch Both the content and the emotional of the should be aspect message considered 3. Coaches spend .considerable amount of time sending messages. We've provided 16 guidelines you can use to assess your strengths and weaknesses in sending effective 4. Coaches can send messages more effectvdyiftheyusereinforcement, provide feedback, and help athletes learn how to be receptive to feedback 5. h providing reinforcement, you should use shaping, reward effort and performance rather than outcomes, reward the use of social and emotional skills, ond reinforce good behavior rather th simply punishing undesirable behavior 6. เก providing feedback reinforce athletes providing specific, descriptive feedbookfollow ing o good performance effort and instructional feedback b owing performance errors 7. After performance error, provide instructiond feedbock, not coกstudive criticism. Thot is, give encouragement ดกd action-oriented feedback, which is descriptive and future oriented. 9. Although coaches cfen communicate via sending messages, it is iust important that they born to become effective listeners. You can improve by being and developing active listening skills. 10. เก the coaching profession, conflicts and confrontations are inevitable. How you choose to ded with a conflict depends on the importance of your gods and the relationship involved ไ1. Confrontations are useful for resolving conflicts when used appropriately. Confrontations can be handled sk when you follow the four guidelines: think, understand, describe your perspective ond feelings, and seek action. 12. one of your coaching objectives is to facilitate athletes' development, then you will want to teach your athletes effective communication skills