As we approach 2020, we are entering an era where we
are much more hands-on with our digital materials, where
the world of software is no longer under strict control of
developers and engineers, and where we can create a more
customised, personalised digital world for ourselves. This
will undoubtedly change our notions of ownership as we
enter the era of ‘home-brewed’ applications and services. In
the world of 2020, these changes may make us all more in
control of our digital destiny, yet at the same time, the rules,
regulations and accountability that govern how we live in this
digital world may be much harder to pin down.