For now, though, these brands aren't close to competing directly with the top dogs in the market which leaves Li-Ning to carry the Chinese banner in the competition for shoes supremacy "Li-Ning is a very competitive. very powerful brand,"says Shen Min, a manager at Beijing market researcher Horizon Key."We think it already is as competitive as Nike and Adidas" in China. Back on Wangfujing Street on a gusty winter day. 18-year-old Wu Dizhou would agree. Skipping the Nike and Adidas outlets. Wu makes a beeline for Li-Ning, where he drops 45 on a windbreaker and a sweat-shirt and says he'll return soon for a pair of basketball shoes."Li-Ning should spend more on advertising so the whole world can know about this high-quality brand." says the student. You can be sure Li-Ning as well as the other combatants in the Chinese shoe wars-won't disappoint him