Every sale for KarmSolar counts, and thus is handled with great care and attention; every project has different characteristics and conditions, which results in the complex and comprehensive nature of the solutions. For KarmSolar, it is not a sale—it is a partnership. “Our relationship with our customers is based on trust. We offer them the means to grow and increase their profitability; we engage them in the design and make sure they get what they need,” says Yumna Madi, KarmSolar’s Chief Business Development Officer. The business strategy KarmSolar uses is simple, and it is based on the mutual benefit and growth of both businesses.