Have you ever wondered how nutrition trends get started? Why did “fat-free” become all the rage2 in the 1990s? Why is “low-carb” currently the “in”3 thing? Consumers complain that health advisors “keep changing their mind.” On the other hand, consumers also change their priorities when it comes to the nutrition topics they are interested in. Are trends really that hard to understand?
Trend Starters
Felicia Busch, a nutrition consultant, believes that “there are really two different kinds of trends. The first kind develops from a groundwell4 of interest. It can come from a new book or a study that presents a new theory. Scientific research often contributes to new nutrition trends. These kinds of trends are usually promoted by the media and continue until the public [loses interest]. The second kind of trend occurs when a major milestone happens. When there’s food recall5 or people die from a food related disease, people stop and think. A milestone can either start a trend or support other trends that are already out there.” Trends that arise from groundswells are more common than those that arise from major milestones.
Trend Influencers
Consumer’s desires and needs depend on their beliefs and attitudes. Here are just a few of the many factors that affect public opinion:
• Beliefs about what keeps us healthy and how we get sick
• Attitudes about our ability to control our health and eating habits
• Reactions to hearing or reading news stories, and reading books
• Talking with friends and family members about the latest nutrition trend
Consumer surveys have shown that the public depend on the media for most of their information about health and nutrition. Of course, people ask their health-care providers information as well. According to the Shopping for health survey from the Food Marketing Institute (FMI), most people rely primarily on magazines (75%) and books (72%) After that they turn health-care professionals (63%), friends or family (58%), newspapers (51%), and television (49%). Twenty-five percent turn to nutritionists.
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Have you ever wondered how nutrition trends get started? Why did “fat-free” become all the rage2 in the 1990s? Why is “low-carb” currently the “in”3 thing? Consumers complain that health advisors “keep changing their mind.” On the other hand, consumers also change their priorities when it comes to the nutrition topics they are interested in. Are trends really that hard to understand?Trend Starters Felicia Busch, a nutrition consultant, believes that “there are really two different kinds of trends. The first kind develops from a groundwell4 of interest. It can come from a new book or a study that presents a new theory. Scientific research often contributes to new nutrition trends. These kinds of trends are usually promoted by the media and continue until the public [loses interest]. The second kind of trend occurs when a major milestone happens. When there’s food recall5 or people die from a food related disease, people stop and think. A milestone can either start a trend or support other trends that are already out there.” Trends that arise from groundswells are more common than those that arise from major milestones.Trend Influencers Consumer’s desires and needs depend on their beliefs and attitudes. Here are just a few of the many factors that affect public opinion:• Beliefs about what keeps us healthy and how we get sick• Attitudes about our ability to control our health and eating habits• Reactions to hearing or reading news stories, and reading books• Talking with friends and family members about the latest nutrition trendConsumer surveys have shown that the public depend on the media for most of their information about health and nutrition. Of course, people ask their health-care providers information as well. According to the Shopping for health survey from the Food Marketing Institute (FMI), most people rely primarily on magazines (75%) and books (72%) After that they turn health-care professionals (63%), friends or family (58%), newspapers (51%), and television (49%). Twenty-five percent turn to nutritionists.
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