ANOVA results (Table 3) are indicative of predictive strength (F 3,163 = 38.578, p < .001) of the empirical model suggesting its appropriateness for explaining variance in brand loyalty.
ANOVA results (Table 3) are indicative of predictive strength (F 3,163 = 38.578, p < .001) ofthe empirical model suggesting its appropriateness for explaining variance in brand loyalty.