All effective communications depends on the core skills at the center of the spiral. Leaders in any organization must master the skills at the core (strategy, writing, and speaking), but they also need to expand their skills to include those needed to lead and manage groups, such skills as emotional intelligence, cultural literacy, listening, managing teams and meetings, and coaching and mentoring. Eventually, particularly when they move into the higher-levels of organizational leadership
the corporate communication skills – employee relations, change communication, media relations, crisis communication, and image and reputation management.