Transforming an innovation into a commercially viable product requires that the know-how inherent in the innovation can be utilized in conjunction with complementary assets (Teece, 1986;
Colombo et al., 2006; Sheen and MacBryde, 1995). Examples of complementary assets include manufacturing facilities, marketing and distribution networks, after-sales servicing, and specialized componentry and technology.
Transforming an innovation into a commercially viable product requires that the know-how inherent in the innovation can be utilized in conjunction with complementary assets (Teece, 1986;Colombo et al., 2006; Sheen and MacBryde, 1995). Examples of complementary assets include manufacturing facilities, marketing and distribution networks, after-sales servicing, and specialized componentry and technology.
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