10. SUSTAINABILITY
Tourism is growing at a phenomenal rate and is one of the
key socio-economic drivers worldwide, therefore impacting
world development, prosperity and well-being.
With over a billion travellers in 2013, tourism generates
9% of world’s GDP and 1.4 trillion USD of export. Tourism
induces extra job opportunities and more importantly
helps improve the structure and balance of the economic
activities in a society. In addition, it brings indirect effects
from which almost every sector in an economy benefit,
and acts as a catalyst in the development of a destination.