Trust in quality inspection labels is one of the possible factors that can influence the consumers’ buying decision process. As shown in figure 2.4, there is a list of quality inspection and certified labels in Thailand by which consumers can observe and classify safety food products from frozen food products. Furthermore, government and the private sectors concerned in Thailand also certify these labels. Thai consumers can therefore be confident in product quality by means of a certified label can therefore be confident in frozen food quality by means of a certified label (??????).