Public relations are also a field where the ambassador is in demand. At times. The ambassador may have to publicly explain his country’s policies in interviews and background talks with the press or in contributions to radio or TV debates. The modern ambassador also uses information and communication technology such as ambassador publish their CVs and texts of their speeches on the web sites of their embassies. The ambassador not only is busy tributions to his embassy’s output. The ambassador depend on the contacts that he has succeeded in establishing in a host country. Many contacts are good: a few close contacts to the center of power and talking to government officials. Political leaders. and important personalities. He delivers speeches. gives interviews. attends meetings with other ambassador. and takes part in social gatherings