This is a fairly straight forward question to handle. Talk about a “strength” that you know the company puts a lot of value in.
We have written an in depth blog post over at: What are your strengths and weaknesses?
DO:
Grab hold of the opportunity this question gives you. This question really lets you guide the interview where you want it to go. This your chance to relate your most impressive success story, so take advantage!
Highlight a strength that is crucial to the position. (As I mentioned earlier)
Find out from your company research and from the job description what strengths the company puts a lot of stock into.
DON’T:
Don’t make claims that you can’t illustrate with a brief example or fact.
Don’t be overly modest but don’t claim to be Superman or Superwoman either.
Don’t name a strength that is irrelevant to the job at hand.