Analyze EPOS sales data, consumer & shopper insight to identify opportunities in maximizing business across existing and new channels
Develop pack and price strategy to grow sales value and deliver category objectives
Allocate and manage promotional budget across channel to ensure optimize return on investment
Provide promotion guideline and rules based on learning from post-evaluation and deliver category objectives
Suggest price, promotion strategy and mechanic for new product launch and brand activation campaign
Coordinate with cross-functions to implement category plan across channels
Evaluate and review implemented marketing activities for developing future plan