facebook like a Mapping the gender and age taken from the Facebook profile to products
matching the appropriate segment (like girls, boys, women, men) which can in turn be used to
filter products, especially exclude those not matching well
By a membership in a Facebook group, users express their association to a certain
topic which might be used to identify products of interest. We use the group name to search
for matching products.
Some product offerings, e.g. event vouchers or souvenir articles, are locationspecific.
The hometown can be used to find products that match the user’s home location and
enable to offer products based on regional affinity.