Coombs and Holladay (2001) observed that a negative relationship history negatively affects organizational reputation and crisis responsibility. Yang and J. Grunig (2005) also found that relational outcomes strongly and positively affect organizational reputation and the overall evaluation of organizational performance. Similarly, the present study predicts that employees in a stable and good relationship with the organization evaluate organizational reputation favorably. Organizational reputation is a critical factor for employee engagement (Parsley, 2006). A favorable internal reputation reinforces employee identification with the mission, vision, values, beliefs, and objectives of the company and fuel employee loyalty, motivation, and engagement (Fombrun & van Riel, 2004). In addition, Kang (2010) found that people who demonstrate great trust and satisfaction in the organization are highly engaged in the organization. Similarly, the current study hypothesizes the direct influence of employee–organization relationships on employee engagement. When employees