Positive attitude towards “green” vehicles. Today consumers are more aware of the negative effects (air pollution) caused by cars fueled by petrol and diesel. Large quantities of CO2 emissions intensify greenhouse effect and negatively impact the life on earth. Thus, consumers are more likely to buy new hybrid and electric cars that emit less CO2.
Increasing fuel prices. Increasing fuel prices open up large markets for GM’s hybrid and electric cars as consumers shift towards cheaper fuel types.
Changing customer needs. By introducing new car models, General Motors would be able to meet changing customer needs for smaller and more fuel-efficient cars.
Growth through acquisitions. GM has successfully acquired many car companies in the past and should continue doing so to gain new skills, assets and access to new markets.