Remember, too, that tournaments earn money through ticket sales, corporate sponsorship agreements, television contracts, and leasing of advertising space. The more people in the stadium and TV audience, the more sponsors and advertisers will pay to get their attention. Moreover, international broadcasts attract sponsorship from international companies. The partner and sponsor list for the 2013 Australian Open tennis tournament included a South Korean automaker (Kia), a Dutch brewer (Heineken), a Swiss watchmaker (Rolex), a French clothing company (Lacoste), and a U.S. sporting goods firm (Wilson). Such sponsorship of worldwatched sporting events generally gets companies in a higher market growth rate.