North America is another area where

North America is another area where the adidas brand made major progress last year by moving
closer to the consumer. One of our main priorities in 2015 was to gain credibility in those categories
that are important to authenticate our brand towards the US athlete. And indeed, through grassroots
events at the high school and college level, much higher visibility in all of the major US sports and
highly engaging marketing campaigns, we have become much more relevant for the US consumer in
only a short period of time. In American football, for example, our partnership with Denver Broncos’
Von Miller, the most valuable player in Super Bowl 50, put the 3-Stripes right into the spotlight
during the world’s biggest single sports event. In baseball, the number of players wearing our
products has more than doubled within less than twelve months and now includes standouts such
as the 2015 Rookies of the Year Kris Bryant and Carlos Correa. And in basketball, we have teamed
up with James Harden, one of the most iconic players in the game, who has already created a lot
of buzz for us as he took centre stage in the last episode of our Sport 15 campaign in December.
And let’s of course not forget our unrivalled presence in the lifestyle area, where the Yeezy Boost
in collaboration with Kanye West is enjoying unparalleled popularity. The sneaker’s iterations, of
which seven have been released so far, have not only sold out instantly but also played a major role
in propelling adidas to the most popular sneaker brand on Instagram in 2015.

ผลลัพธ์ (ไทย) 1:

North America is another area where the adidas brand made major progress last year by movingcloser to the consumer. One of our main priorities in 2015 was to gain credibility in those categoriesthat are important to authenticate our brand towards the US athlete. And indeed, through grassrootsevents at the high school and college level, much higher visibility in all of the major US sports andhighly engaging marketing campaigns, we have become much more relevant for the US consumer inonly a short period of time. In American football, for example, our partnership with Denver Broncos’Von Miller, the most valuable player in Super Bowl 50, put the 3-Stripes right into the spotlightduring the world’s biggest single sports event. In baseball, the number of players wearing ourproducts has more than doubled within less than twelve months and now includes standouts suchas the 2015 Rookies of the Year Kris Bryant and Carlos Correa. And in basketball, we have teamedup with James Harden, one of the most iconic players in the game, who has already created a lotof buzz for us as he took centre stage in the last episode of our Sport 15 campaign in December.And let’s of course not forget our unrivalled presence in the lifestyle area, where the Yeezy Boostin collaboration with Kanye West is enjoying unparalleled popularity. The sneaker’s iterations, ofwhich seven have been released so far, have not only sold out instantly but also played a major roleช่วยผลักดันการ adidas แบรนด์หุ้มข้อสไตล์นิยมมากที่สุดบน Instagram ในปี 2015