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0:02hello everyone and welcome back to this month segment of front of house
0:09structure this month's sales segment we're going to focus on what i like to
0:13call ice breakers and I'm going to tell you what they are and i'm going to tell
0:16you how to use them but it's very important for you to understand this one
0:20main philosophy when applying this month sales . in the philosophy is this
0:24if you don't need to take this philosophy and you apply to every time
0:27you contact your table
0:29you're going to be so much more satisfied with your sales and the
0:31philosophy is this
0:33if you don't tell them about it they won't know about it and if you don't
0:37suggest it
0:38they're not going to buy it again if you don't tell them about it they will know
0:43about it and if you don't suggest it they are not going to buy it
0:47ok so this is how ice breakers and this philosophy all kind of wrap themselves
0:52around each other
0:54I think one of the most difficult things to do in any type of sales position
0:58particularly in a restaurant because in a restaurant
1:01your multiple times throughout a Tables meal gonna have to introduce yourself
1:06back to the table in order to accomplish service certain done service tasks
1:11things that you might consider service task but these service tasks are
1:16segmented throughout the meal in order for you to present material that the
1:21customer needs to buy and what I mean by that
1:24and I'm gonna tie this together with iceberg icebreakers right now is that
1:28you have throughout the meal your presentation of the wine list your
1:32presentation of specials and your presentation of deserve every single
1:38restaurant goes through these three a specific chain of events throughout the
1:42course of a meal during a guest enjoyment of the restaurant now here's
1:47what an ice breaker is it is a wine list
1:52it is your specials and it is your dessert menu
1:55and what I mean by ice breakers it is the most difficult thing in any
1:59salesman's job to be able to start a conversation because what you're doing
2:03is essentially introducing yourself to a stranger or in restaurants case a group
2:08of strangers and you have to take over that situation in order to get the job
2:11done but what I want to do is I want to take that situation that some people see
2:15as an aggravating part of their job and I want you to make the most of it
2:20because it really is the best time to capitalize on sales and let me tell you
2:23what I mean on the table first it's down
2:26you have a group of people that are all sitting together and they're obviously
2:29out for a night of enjoyment and entertainment and kind of catch up with
2:33each other
2:33here's the thing when you first go to that table you have to do something kind
2:37of awkward
2:38we have to do is you have to interrupt a conversation because you've got to start
2:42serving them here is a very important
2:46icebreaker to do that it is your wine list
2:50now your wine list is set up in order for a guest to be able to peek through
2:54them and buy a bottle of wine
2:56here's the thing if you use this wine list instead of just a point of service
3:01to give to the guests if you use that as an icebreaker to start a conversation
3:05about wine and you tell them about a product that you like then you will sell
3:11that product you have now taken a step of service you use the wine list which
3:16is your ice breaker in the step of service to introduce a conversation to
3:20the table
3:21AKA butting in but you're introducing a conversation to the table that you can
3:24now start about selling a product so even if you're not a good
3:28conversationalist
3:29this is a great way to start that conversation about wine
3:32we talked about that in another segment when it comes to preventing the wine
3:35list but the same thing goes for specials now this is something that I
3:38really want to sink in with you
3:40when it comes to your specials on this particular in my restaurant this
3:46particular specialist has a salad as a you know blah blah
3:50and as a fish has a moderately priced beef dish and then it has a dessert
3:57so here's the thing and this is where you're going to have controversy from
4:01personality standpoints
4:03but we are talking about sales and pure sales on this specials list and the same
4:08specialist that you have in your restaurant when you go to your table
4:11i am interested about 1% and whether or not you sell any of these specials
4:16now here's what I'm interested in at the time you present these specials all the
4:20guests at your table had the menus in your hand you use this specials menu as
4:25an icebreaker to start a conversation about the food that you want to sell
4:30here's the thing this whole philosophy of if you tell them about it they will
4:34know about it and if you suggest that they'll buy it
4:37here's what thi