As the project progressed, the economics of the Economy Class drove the project towards the customisation of an ‘off the shelf’ product rather than a complete blue sky approach. However, the insights and lessons learnt from the early research were carried over as much as possible. For example the desire for privacy, individuality and comfort whilst relaxing and sleeping were still high on the agenda. One of the main design features that remained throughout the project was the large fixed wing headrest which has the following benefits: