Diversity pricing refers that enterprises adopt different
prices strategies in the light of diversity of required services
and geographical location. Logistic service enterprises could
provide personlized services to satisfied customers and at the
same time to maintain the economic propotion, therfore,
putting Differential pricing into practice. Differential pricing is
a pricing method which different prices applied based on
customer demands, products, services and diversities of
locations. It is mainly utilized to establish basic demnads,
especially suits for the services which are in the peak period.
This strategy also can be use to ease demand fluctuations and
reduce negative influences since service is perishability. The
modus of this strategy include differences of price and time,
customer affordability, diversity of services products and
gergraphical location.
Diversity pricing refers that enterprises adopt differentprices strategies in the light of diversity of required servicesand geographical location. Logistic service enterprises couldprovide personlized services to satisfied customers and at thesame time to maintain the economic propotion, therfore,putting Differential pricing into practice. Differential pricing isa pricing method which different prices applied based oncustomer demands, products, services and diversities oflocations. It is mainly utilized to establish basic demnads,especially suits for the services which are in the peak period.This strategy also can be use to ease demand fluctuations andreduce negative influences since service is perishability. Themodus of this strategy include differences of price and time,customer affordability, diversity of services products andgergraphical location.
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