The short mackerel or short bodied mackerel, also known as Pla Too, is a species of fish that has been popular among Thai people. The fish has long been staple food for Thais as it is cheap and easy to cook. In addition to this, the short mackerel is also famous for its nutrition; it is rich in omega 3 fatty acids. The fish helps prevent heart complications, diabetes, high blood pressure, and rheumatoid arthritis. Moreover, it helps improve cognitive functions and more survival chances of bowel cancer patients. Thanks to these qualities of the mackerel, our company plans to launch a product of boneless steamed mackerel fillets. Unlike other mackerel products in the market, our mackerel is boiled, filleted and packed so it is ready to eat and is suitable for those have no time to cook and also for those who are health conscious.