uality and reliability are two attributes required for all Japanese products, although the JTEC panel found these attributes to be secondary to customer cost requirements. While our Japanese hosts gave presentations on the challenges of technology, cost, and miniaturization, quality and reliability were infrequently the focus of our discussions. Quality and reliability were assumed to be sufficient to meet customer needs. Fujitsu's slogan, "quality built-in, with cost and performance as prime consideration," illustrates this point. Sony's definition of a next-generation product is "one that is going to be half the size and half the price at the same performance of the existing one." Quality and reliability are so integral to Japan's electronics industry that they need no new emphasis.