Netflix. Like many of its competitors, Netflix has teamed up with a technology company, LG, to become a stronger player in the video-on-demand market. In January 2008, Netflix announced that through LG's settop box, customers can stream movies directly on their TVs. The device is expected to be available in the second half of 2008. In the meantime, Netflix subscribers can stream to their PC an unlimited number of movies per month, unconstrained by hourly limits, for a monthly fee with plans starting at $8.99 per month. the on-demand library offers viewers the option of $6,000 titles of movies and TV shows.