Live in a social space, where shares, likes and pics of friends pepper each ad
Include clickable calls to action
Can be commented on
Can be tested with great ease, low cost and relatively strong reliability
Can be highly targeted
So a Facebook ad isn’t like a print ad.
It isn’t like a Google ad, either.
That’s why we need this beginner’s guide to writing Facebook ads – because the old copywriting rules may not apply in the same way.
Let’s start with a point you may already be very familiar with: