Selling to the U.S. government is significantly different form selling to the private sector. The government is a large bureaucracy that is focused on getting the lowest price. However , the quality expectations and specifications remain. Supplying tank track rubber to the government , especially to the military, may result in federal charges and negative publicity(e.g. , the army’s Sergeant Bradley and the Marine Corps’ Osprey helicopters). Government contractors must meet specifications in an efficient low –cost manner