Q74. In the planning of the business strategy of a retail business, “retention of loyal
customers” is set as the CSF (Critical Success Factor). Which of the following is the
most appropriate analysis that is used for evaluating the achievement level of this CSF?
a) RFM analysis by customer
b) Demographic analysis of new customers
c) POS analysis of new products
d) ABC analysis of the total sales amount by store and by product